Quite often we speak with franchising executives about the challenges they’re facing. During these conversations, one subject that is commonly broached is the challenge surrounding franchise sales/development. Many times what the organization’s leadership is explaining to us are sympt...
May. 12, 2010 05:22 PM EDT Reads: 430
Is creating an emotional bond or emotional engagement really what you’re after when working with prospective candidates who are interested in your franchise? If your job function is in franchise sales you’ll probably say “Yes”. If you’re a CEO you're likely thinking “No?”. The natur...
In my previous post, titled “Designing a Process for Awarding Franchises – Part 1: Leadership”, I looked at the notion of how designing a process of awarding franchises has to start with prioritizing around the characteristics that your franchisees should have. Without fist hashing ou...
Many franchisors utilize Twitter to communicate their products and services to would-be customers. But how do you know if your social media efforts are paying off? Can you pull up a real-time report to see just how many new leads you’ve created over the past week? If you find ...
Information Technology within franchise systems would appear to be a scarcity, judging by the lack of conversation on the topic. In this post, I've laid out 5 of the most important aspects that franchisors will require from their technology vendors.
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